credit-agricole-Amundi
Ile-de-France
Within ARA, you will join the Marketing, Communication, and Product Development team composed of about ten people, whose goal is to enhance Amundi's visibility in alternative asset classes and private markets, to drive the marketing of investment solutions, and to provide and distribute content and marketing tools intended for Amundi group sales and our external clients (Institutional, Distribution & Wealth, Retail). Within ARA’s Marketing team the Digital Marketing officer will play a dual role in driving digital transformation and enhancing our market visibility. You will be the bridge between technology and business, ensuring our marketing team fully leverage our new CRM capabilities while maintaining our strategic presence on websites & institutional databases.
Key Responsibilities
1. CRM Adoption & Marketing Automation
Change Management: Act as the primary point of contact to facilitate the adoption of the new CRM tool across the marketing teams.
Campaign...
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Marketing et Communication
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