XPO Logistics
Auvergne-Rhône-Alpes
XPO Logistics is looking to recruit, within its Management team, a future work-study student as a Marketing Assistant & Event Coordinator (M/F) to actively contribute to the development of the department
Your responsibilities:
- Sales Enablement Tool - Showpad
· Management of the implementation and educational/promotional phase within the different European BUs · Management of marketing materials · Content animation, updates, downloads, training for sales representatives, analysis tracking, and measurements
- Digital
· Sales assistency on lead generation tools use · Automating campaigns via Salesforce and our marketing automated tool · Monitoring email campaigns: Salesforce tracking, customer journey oversight · Reporting and using tools to measure campaign effectiveness
- Event Management
· Event prospecting · Preliminary planning, event organization · On-site support. · Coordination with various teams (mainly sales), audience definition.
- Daily support for the...