CMA CGM
Île-de-France
RMC BFM ADS is the advertising sales house and production arm of the RMC BFM group.
Our teams design and produce audiovisual, digital and event-based campaigns for advertisers and partner agencies.
Our ambition: to bring brands closer to real life by developing useful, engaging content rooted in the everyday lives of our audiences.
ROLE AND RESPONSIBILITIES:
You will provide support to the entire Marketing - Insights & Analytics division (TV, Radio, Digital), with the following responsibilities:
- Regular monitoring and analysis of audience data across all our media, using a range of audience measurement and social media tools (Médiamétrie, Piano Analytics, etc.)
- Updating and developing our various sales materials (sales pitches, media kits, etc.)
- Actively tracking the group's editorial news for commercial activation purposes
- Supporting the team in developing and shaping marketing insights for the advertising market
- Supporting the creation of advertising offers...