Description
JOB TITLE: Retail Marketing & PR Apprentice
REPORT TO: Retail Marketing Officer
LOCATION: Courbevoie
ABOUT US
SAIC Motor is represented in Europe as the owner of rapidly expanding MG Motor Europe.
SAIC Motor Corporation Limited (abbreviated as SAIC Motor, stock code 600104) achieved its full public listing in 2011. In 2025, SAIC Motor achieved wholesale sales of 4.507 million vehicles and retail sales of 4.67 million vehicles, continuing to lead the Chinese industry. Additionally, new energy vehicle sales climbed to 1.643 million units — a 33% year-on-year increase — while overseas sales totalled 1.071 million vehicles, marking a year-on-year growth of 3.1%. In July 2025, SAIC Motor was ranked 138th on the Fortune Global 500 list with a revenue of $87.2239 billion from its 2024 consolidated financial statements, marking its 21st appearance on the list.
MG, a British automotive icon established in 1924, is known for its sporty, value-for-money cars. The brand's classic sports cars, from the original MG 14/28 Super Sports to the all-electric MG4, have garnered global attention. Acquired by SAIC Motor in 2007, MG is experiencing rapid growth in Europe, offering practical and affordable vehicles. Designed in Marylebone, London, and manufactured in state-of-the-art facilities worldwide, modern MG cars are spacious and technologically advanced, merging European engineering with cutting-edge EV technology to lead drivers into a new era of mobility.
For more information, please visit our website MG Motor Europe https://mgmotor.eu/fr-FR/.
Our page MG Motor Europe on LinkedIn: https://www.linkedin.com/company/saic-motor-europe/about/
PURPOSE OF THE ROLE
As a Retail Marketing & PR Apprentice, you will support both the Retail Marketing Officer and the PR Manager in the implementation and monitoring of local marketing and communication initiatives. You will work closely with internal teams, dealerships, media contacts, and external partners to support the successful deployment of marketing actions, communication materials, promotional tools, and PR activities.
KEY RESPONSIBILITIES
Retail Marketing
Dealer Marketing & POS Support
- Support the creation and coordination of POS material projects for dealerships (Open Doors events, product launches, sponsoring, etc.), including assisting in the timely production and delivery of materials.
- Support calls for tenders for POS material providers, and participate in the tender process for the POS and goodies platform dedicated to dealers.
- Contribute to the development and management of the POS and goodies platform, including product catalog management.
- Support the creation of local marketing assets, ensure they are accessible to dealers, and contribute to the drafting and distribution of dealer communication notes (quarterly or monthly newsletters).
Dealer Network Animation & Partnership Activation
- Support in the animation of local teams through marketing-based challenges and incentive programs.
- Follow up on daily requests from dealers related to marketing operations.
- Support local activation initiatives with our partner Olympique, ensuring brand visibility and alignment with marketing objectives.
Reporting & Analysis
- Build and monitor reports on local marketing actions (local investments, events, and activities).
- Analyze the investment of local marketing initiatives.
Press and Public Relations
- Support the management of daily media enquiries and assist in coordinating timely responses with the PR Manager.
- Assist in the preparation and coordination of press briefings, media events, and product presentations.
- Contribute to the development of press materials, including press releases, Q&A documents, and media kits, and support spokesperson preparation through drafting talking points and briefing notes.
- Support product communication activities related to new vehicle launches and brand initiatives.
- Help ensure consistency of brand messaging across media communications.
- Monitor automotive media coverage and assist in preparing regular press review reports.
- Other tasks according to your ability and the company’s needs.
EXPERIENCE & EDUCATIONAL BACKGROUND
- Education: Bac +2 minimum, in Marketing, Business, Communication, or a related field.
- Strong organizational and analytical skills.
- Creative mindset and attention to detail.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).
- Good written and verbal communication skills in both French and English.
- Proactive, adaptable, and eager to learn in a dynamic environment.
ADDITIONAL INFORMATION
- Apprenticeship contract starting from September 2026
- Convention & Cerfa required
Be part of our SAIC Motor France team and apply now!
Send your English CV to career@mgmotor.fr
